Romi Digital

Can your margin pay for your customer?

Enter your real numbers. This works out what one order actually leaves you after every cost, and whether that covers what it costs to acquire the buyer.

Price per order
$
Cost to deliver per order
$
$
$
$
%
%
%

Percentages are of retail price. Leave a line at zero if it doesn't apply to you.

Acquisition
$

Benchmarks are 2025 Meta medians from Triple Whale's 30,000+ brand dataset. They're a sanity check, not a target — your own numbers are the ones that matter.

Cash
$

Payback is worked out from this: how many orders it takes to clear your CAC, times the gap between them. If most customers never reorder, set orders per customer to 1 as well.

First order
—

Where the money goes drawn to scale
Retail price, broken down
What you spend to win the order
Revenue
Costs Contribution margin CAC Shortfall
Contribution margin
—
—
Break-even CAC
—
—
Break-even ROAS
—
median is 1.86x
Orders to break even
—
—
The cash position
—
Until a customer repays their CAC
—
Profit per customer, 12 months
—
New customers per month
—
Working capital tied up in unpaid-back customers
How to read this. Contribution margin is what one order leaves after every cost that scales with volume. It is not profit — overheads, creative, software and salaries still come out of it. If your CAC bar crosses the revenue line, every new customer costs you money on the first order.