Bigger Bolder Baking
A 2.7M-subscriber baking brand with flat social — and a 4.5× lift in Meta views inside a year.
12 months
Views for Bigger Bolder Baking are up over 300% year on year, and Gemma Stafford's own channel over 800%.
Grew @biggerbolderbaking and @gemma_stafford by over 40,000 followers each across Instagram and TikTok.
Consistently achieved 10M+ organic impressions per month on each of their Meta pages.
Despite a huge following, Bigger Bolder Baking struggled with declining engagement across multiple platforms — particularly their Facebook pages, which are a core driver of traffic to the website. Their Instagram content strategy hadn't changed in several years, and follower growth had stalled entirely.
We scaled output well past what the internal team could produce, stripped out the habits that were actively suppressing reach, and rebuilt the content for how people actually watch on social rather than how it had always been shot.
Increase Posting Volume
The internal team produced around 80 posts per month. We scaled Meta output to over 150.
80 → 150+ posts per month
Remove Link in Captions
Links in captions pushed people off-platform, hurting engagement and working against how Meta prioritises content. We took them out.
Focus on Hooking, Social-First Vertical Content
The team had relied heavily on horizontally shot footage that wasn't built for how people consume content on social.
“Romi Digital did a fantastic job assessing our social media opportunity and suggesting areas for improvement. I appreciated Suzi's strategic thinking and thoughtful planning on how we could do better. I highly recommend Suzi and Romi Digital.
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