Brooks' House of BBQ
1.1M organic Facebook views in six weeks — from eight posts and zero ad spend.
6 weeks, 8 posts
1,132,297 views and 588,609 unique viewers across the first eight posts — 100% organic, zero spend behind any of it.
Over 200K views across Instagram (109K) and TikTok (92K), validating early cross-platform performance.
Built a new TikTok presence from a standing start, gaining 765 followers and 92K views in eight posts.
Brooks' House of BBQ is a third-generation family restaurant in Oneonta, NY, slow-cooking chicken and ribs over the largest indoor charcoal pit east of the Mississippi. Since 1951, the Brooks family has built one of Upstate New York's most beloved food destinations — drawing customers from across the region for a single, unmistakable taste. With more than 70 years of brand equity and a loyal regional following, the next chapter was bringing that same heritage and craft to a digital-first audience — extending an iconic in-person experience into a story worth following online.
We built the content around what already made Brooks' famous: the pit, the fire, and seventy-five years of family history. No ad spend — every result here came from organic content alone.
Lean Into Legacy and Nostalgia
Highlighted Brooks' 75-year history to build tradition and trust. Nostalgic storytelling deepens the connection with the existing community while pulling in new customers.
Showcase the Pit and Food in Action
Prioritised high-impact visuals of the pit and the cooking process. Fire, smoke, and close-up food shots drive engagement and appetite appeal.
Balance Vibe Content with Informational
Kept using b-roll and lifestyle-driven video to capture the atmosphere, while leaning on carousels for educational and promotional content.
“For years I have struggled with social media businesses and was about to throw in the towel until I met Suzi, Nicole and the rest of the Romi team. Needless to say, I won't need to go anywhere else — they truly get it. They literally take our story, our food, our service and more, and get it out there in such an amazing way. Very proud to be partnered with Romi!
Want results like this?
Tell us where you are — we'll tell you what it takes to get there.
