Wood Fire Food Co
4.4M TikTok views in two months for a farm-to-fire catering company.
2 months
Over 4.4 million views, 600K+ likes, and 100K+ shares on TikTok within two months, with multiple viral moments driving large-scale reach.
Scaled TikTok by over 11,000 followers, including a 51% surge in a single month, signalling rapid audience growth.
Instagram content generated over 100K views while growing the account by 1,300 followers in two months.
Wood Fire Food Co is a New York–based, full-service experiential catering and event production company specializing in live open-fire cooking and farm-to-table cuisine. They were dissatisfied with the performance of their TikTok and Instagram. The content wasn't translating into consistent reach, engagement, or meaningful business results.
We rebuilt the content around what actually stops the scroll — stronger opening seconds, food in motion instead of static plating, and location tagging used deliberately to reach nearby venues, travel audiences, and event-based searches.
Strengthen Opening Hooks
Prioritised the first 1–3 seconds, leading with visually compelling moments or curiosity-driven hooks to capture attention immediately and improve watch time.
Lead with Food in Action
Focused on preparation and cooking moments rather than static or wide shots. Close-up, in-motion food visuals hold viewers longer.
Leverage Location for Discovery
Used location tagging strategically to connect with nearby venues, travel audiences, and event-based searches, expanding reach beyond the existing audience.
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