From a standing start to 6.7M views on a single reel — in 12 posts.

FinaWear is a founder-built e-commerce brand launched in October 2025 by Jori Arancio. The Armpit Sock is a first-of-its-kind, patent-pending product that protects tops from deodorant transfer and sweat stains — half the price of its nearest competitors, and built for a large, underserved audience of women with no existing solution. Before working with Romi, the brand was generating e-commerce sales almost entirely through TikTok Shop and leaving significant revenue on the table. Content relied on generic UGC with little storytelling, there was no strategy for converting cold audiences on Instagram, and educational content explaining the product to a new audience didn't exist.

We replaced generic UGC with a repeatable hook formula, built educational content for every stage of awareness, and connected both platforms into a single funnel that moved people from discovery to purchase.

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The social media marketing team at Romi Digital is amazing. They create real results and take the time to hold your hand and provide personalized guidance every step of the way. They understand my product and my goals, and have elevated my brand voice in a way that genuinely resonates with my consumer and growing audience. For my company, FinaWear, the creator of Armpit Socks, they dove in and took the time to understand both the product and the opportunity — which admittedly is a big ask, because Armpit Socks are a new product and first to market. They help me tell my story in a way that feels authentic and impactful. In just my first month working with them, they significantly increased awareness of FinaWear, shared thoughtful advice, and created opportunities that continue to drive results. I've seen growth in both visibility and sales, and I trust them. They are also a delightful team to work with and I recommend them happily.